After all, people like to be complimented, and will more likely accept positive feedback about themselves as accurate, even if it is general and vague. 4 So if our horoscope points out any personality flaws about our zodiac sign, we might brush it off as being nonsense. On the other hand, this means that we are typically more skeptical of critical statements, and are less likely to think they pertain to us. For example, we are more likely to think our horoscope is accurate if it contains positive information. Interestingly enough, the Barnum effect seems to happen most often with positive statements. 3 Like subjective validation, the Barnum effect results from taking a vague statement and finding meaning specific to ourselves by connecting completely separate entities. Subjective validation is when we consider information to be correct if it has personal significance because we subconsciously identify a relationship between two unrelated events. 2 It’s rooted in another cognitive bias known as subjective validation (sometimes referred to as the validation effect). The Barnum effect is a very common phenomenon resulting from our natural tendency to attach personal meaning to general statements.
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